Audience Analysis for Competing Memes in Social Media
Samuel Carton, Souneil Park, Nicole Zeffer, Eytan Adar, Qiaozhu Mei, and Paul Resnick
Existing tools for exploratory analysis of information diffusion in social media focus on the message senders who actively diffuse the meme. We develop a tool for audience analysis, focusing on the people who are passively exposed to the messages, with a special emphasis on competing memes such as propagations and corrections of a rumor. In such competing meme diffusions, important questions include which meme reached a bigger total audience, the overlap in audiences of the two, and whether exposure to one meme inhibited propagation of the other.
Pre-print: PDF, (884KB), to appear, ICWSM'15, demo site