The Economics of Surfing
Eytan Adar and Bernardo A. Huberman

We have established that depending on the domain of inquiry, users display different and regular patterns of surfing. This difference can be exploited in order to benefit information providers. We propose mechanisms for implementing temporal discrimination in surfing by dynamically configuring sites and versioning information services.

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Adar, Eytan and Bernardo A. Huberman, "Economics of Surfing," Quarterly Journal of Electronic Commerce, Volume 1:3, 2000, pgs. 203-214.